Lever Bros.

Lever Bros.
Empresa británica fabricante de jabones y detergentes.

William Hesketh Lever, posteriormente vizconde de Leverhulme (n. 1851–m. 1925), y su hermano, James Darcy Lever, fundaron la empresa Lever Bros. en 1885 para fabricar y vender jabón. Lever Bros. fue la primera empresa en comercializar barras de jabón fabricado con aceite vegetal en lugar de sebo y se expandió internacionalmente con la ayuda de convincentes eslóganes publicitarios. Otorgaba a sus trabajadores beneficios como participación en las utilidades y seguros gratuitos, y en 1888 construyó una villa industrial modelo en Port Sunlight. William fue elegido miembro del parlamento en 1906 y nombrado vizconde en 1922. En 1929, Lever Bros. se asoció con firmas europeas a fin de constituir la empresa Unilever.

Enciclopedia Universal. 2012.

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